Handcrafted for the little ones, inspired by nature!
A family-run business with heart and purpose—creating small-batch, sustainable clothing designed to grow with your child.
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Keeping craftsmanship alive
Each piece is meticulously hand-knit by skilled artisans, preserving the timeless craft of hand knitting and celebrating its artistry.
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Designed to Last and Grow
Shooshon garments are made to last generations, featuring clever, expandable designs that grow with your child, reducing waste and promoting conscious consumption.
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Premium & natural materials
We use 100% natural and organic fibres, ensuring our baby clothes are gentle on delicate skin and better for the planet.
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Forever treasures
Each of our baby clothes is lovingly handcrafted in small batches, making every piece as unique as the little ones who wear them. Designed with care and built to last, they’re made to be treasured for years to come.
NEWSLETTER
"Shooshon® was born from a very personal place—becoming a mother changed the way I saw the world. I wanted clothes for my baby that were gentle, lasting, and kind to the planet. Everything we create is rooted in a simple belief: that slowing down, living consciously, and choosing natural, handmade pieces can make a real difference. With Shooshon, my hope is to offer families something meaningful—clothes that care for your little ones, while caring for the world they’ll grow up in."
- Dilyana Valcheva
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