Award-winning. Family-run. Inspired by nature.

Celebrating handcrafted, slow fashion and sustainable design.

  • Keeping craftsmanship alive

    Each piece is meticulously hand-knit by skilled artisans, preserving the timeless craft of hand knitting and celebrating its artistry.

  • Designed to Last and Grow

    Shooshon garments are made to last generations, featuring clever, expandable designs that grow with your child, reducing waste and promoting conscious consumption.

  • Premium & natural materials

    We use 100% natural and organic fibres, ensuring our baby clothes are gentle on delicate skin and better for the planet.

  • Forever treasures

    Each of our baby clothes is lovingly handcrafted in small batches, making every piece as unique as the little ones who wear them. Designed with care and built to last, they’re made to be treasured for years to come.

"Shooshon® was born from a very personal place—becoming a mother changed the way I saw the world. I wanted clothes for my baby that were gentle, lasting, and kind to the planet. Everything we create is rooted in a simple belief: that slowing down, living consciously, and choosing natural, handmade pieces can make a real difference. With Shooshon, my hope is to offer families something meaningful—clothes that care for your little ones, while caring for the world they’ll grow up in."

- Dilyana Valcheva

FIND OUT MORE

  • Best Fashion Brand (Toddler/Baby), City Kids Green Awards 2025

  • Finalist, Best Business Start-up, The UK Small Business Awards 2025

CUSTOMER REVIEWS

Customer photo

We just got our first vest from Shooshon and we absolutely love it! It is so beautiful and the style is so cool and easy to wear. The quality is also amazing and the fact that it’s handcrafted and made from organic cotton just makes it even better! I also love the slow-fashion element where this grows with your child and the proof was my 4 year old and 1 year old were able to wear the same piece!! It’s really rare to find a brand that combines all these elements nowadays especially at this price tag. Very happy to have stumbled into Shooshon and will be getting many more items for sure!! Thank you!

Anonymous

Verified Customer

Customer photo

I decided to try the brand as their mission and aim resonate with me and the fact thatmy daughter can wear the item for longer. I got their romper in green colour with embroidery. Really beautiful colours and work. I would definitely buy again as the item is a staple now in my daughter's wardrobe.

Annonymous

Verified Customer

I bought their red booties as a present and they were really well received. They will be enjoyed for a very long time.

R. V.

Verified Customer

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