Journal

Days, not hours

Days, not hours

A machine can knit a jumper in minutes. Ours take days. On embroidery you can feel in the dark, and why we chose this way from the beginning.

Days, not hours

A machine can knit a jumper in minutes. Ours take days. On embroidery you can feel in the dark, and why we chose this way from the beginning.

The True Cost of Fast Fashion for Babies

The True Cost of Fast Fashion for Babies

A baby grows seven sizes in their first two years. Most babywear is worn fewer than ten times before it's outgrown — and most ends up in landfill. Here's the...

The True Cost of Fast Fashion for Babies

A baby grows seven sizes in their first two years. Most babywear is worn fewer than ten times before it's outgrown — and most ends up in landfill. Here's the...