The hands behind every piece
Every Shooshon piece is made by two skilled women artisans in Bulgaria — and we work with them, not simply through them. Designs are shaped in conversation: we bring an idea, they bring decades of hand-knitting experience, and they'll tell us honestly when something won't work, or suggest a better way. They sometimes bring designs of their own, too. They work from home, at their own pace, and are paid fairly for their skill. In a world that has largely automated this kind of craft away, keeping these hands at work — and valuing them properly — is part of what Shooshon is for.
Pure Bulgarian wool
Our pure wool is developed in partnership with local Bulgarian farmers. To keep its natural integrity, we avoid chemical treatments and use only minimal, mechanical processing — wool close to how it comes off the sheep. The result is honest, characterful and quietly luxurious: a fibre that carries the true essence of Bulgarian craftsmanship, made to be kept.
Merino wool yarns
Our merino wool is soft, light and naturally elastic — a luxurious blend of warmth and tenderness that makes wool wearable even for the smallest children. It's certified to Oeko-Tex Standard 100, tested to be completely free from harmful substances.
Wool & linen
Some pieces, like the Nomad Hooded Cardigan, are knitted in a wool-linen blend — 80% wool, 20% linen. The wool brings cosy warmth; the linen adds strength, resisting pilling and wear so the piece stays beautiful through years of use. The blend has a soft texture with a subtle, mohair-like character, and is made for the autumn-winter season. It's certified to Oeko-Tex Standard 100, free from harmful substances.
Organic cotton
We're especially proud of our cotton: GOTS-certified organic and tested to Oeko-Tex Standard 100. The Global Organic Textile Standard (GOTS) guarantees both environmental and social responsibility across how the yarn is produced — soft, breathable and gentle against new skin.
Wooden buttons
The wooden buttons on our pieces are a small part of a longer life. Natural and able to break down over time, they keep waste out of landfill and quietly lower the footprint of every garment.
Greeting cards and labels
Our greeting cards and swing tags are made from plantable seed paper — 100% recycled paper embedded with wildflower seeds for bees and pollinators (daisy, poppy and forget-me-not). The card carries an original drawing of Nessebar's old town, hand-drawn by Dilyana's father — a small piece of the Black Sea coast in every parcel.
Packaging
Our packaging is plastic-free: acid-free, recyclable tissue and cardboard, chosen so the wrapping is as kind as what's inside it.